MAKING OLD CRAFTS
IN NEW WAYS

We make craft happen, we do it side-by-side with exceptional artisan companies and we get it to you QC'd to you on time — wether by plane, train, or donkey cart. 

Trade Collectif is creating a collaborative system with talented artisans and exporters across Africa to deliver distinct and well-made collections to B2B clients. Starting by creating a narrative that best encapsulates the brand, we created multiple stylescapes that represent that story in various expressions. Here we explore color, fonts, graphic elements, and more importantly, making sure the overall look & feel is appropriate for the brand. After some rounds we use the client's selected direction as the anchor for the final execution.

With design system we were able to encapsulate agreed-upon attributes that the brand was looking for. Quirky, organic, while still being modern in order to attract their target top-tier clientele.

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Narrative 

Look & Feel 

Logo

Photography

Next we established a photographic scene and style that complimented the brand. Here, we're able to extend the design system into physical set to be used with the rest of their collateral for a complete brand expression.

My Role: Concept Development – Design Direction & Implementation – Photography

Contributors: Ana Meza: Concept Development Design – Set Design

WORK
DAVID REYES

(619) 829-7390

David@davidreyesdesign.com

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